Product

Turn product updates into user adoption

Deliver personalized video communication that helps users understand new features, see the value and take action.

Building features is one thing.

Getting them used is another.

Product teams continuously ship new features and improvements.


But communicating those changes effectively is a different challenge.


Users receive release notes, updates, and in-product messages, but often don't read them, don't understand them, or don't see how they apply.

Product team ships
New features keep launching.
+
AI assistant
+
Approval workflows
+
Custom roles & permissions
Communication falls short
Users miss what changed.
MSG
Release notes
MSG
Update email
MSG
In-product message
Features go unnoticed
Adoption stays low
Value is missed

Make every feature clear, relevant, and actionable

LONT enables product teams to deliver personalized video communication at scale, tailored to each user's context, behavior, and needs.

Relevance
Personalized for every user
Show users only what's relevant to them based on their usage, role, or situation.
Adoption
Improve feature adoption
Help users understand what a feature does, why it matters, and how to use it.
Activation
Turn updates into action
Replace passive release notes with communication that drives real usage.
Optimization
Data-driven optimization
Understand what users watch, skip, or miss and improve communication based on real behavior.
Action
Built-in calls to action
Guide users directly to the feature or next step within the video.
Scale
Scale across users and markets
Communicate consistently across segments, languages, and product variations.
Consistency
Update once, apply everywhere
Make a single change and instantly update all communication variants.

Use cases

Where Product teams use LONT

Use case
Feature announcements
Introduce new features in a way users actually understand and engage with.
Use case
Product updates
Explain changes clearly, so users know what's new and what it means for them.
Use case
In-product education
Guide users through functionality and workflows with contextual explanations.
Use case
Activation flows
Help users discover and start using features that are relevant to them.

See more

contact us

Help users get more out of your product.

Get in touch

Every Product team invests heavily in building new features, but making sure users actually understand and use them is just as important.


Reach out and we'll show you how LONT helps you communicate product updates more clearly, tailor them to different users, and turn them into real adoption.