How it works

One message. Tailored to every recipient.

Lont turns complex communication into personalized video at scale - automatically adapted to each customer's situation, context, and needs.

One source message
Modular
Reusable
Governed
Tailored variant
Customer with reward balance
Tailored variant
Customer near expiry moment
Tailored variant
Customer in another language

From one message to infinite variations

Instead of creating separate communication for every audience, scenario, or language, you define your message once. Lont then dynamically assembles the right version for each recipient - based on data, context, and rules.

Intro
Explainer
Detail
CTA
Source system
One message architecture
Rules
Data fields
Audience logic
Output
Renewal explanation
Output
Service update
Output
Rewards reminder
Output
Localized rollout

How the system works

01

Define your message

Break your communication into modular building blocks. Each element represents a part of your message - from explanations to visuals and calls to action.

02
Name
Language
Offer
Context

Add logic and personalization

Connect your content to customer data and define rules. Lont determines what each recipient sees based on their situation, preferences, and context.

03

Automatically assemble the right version

For every individual, Lont composes a personalized video - in real time or at scale. No manual work required.

04
Intro90%
Explainer70%
Detail40%

Deliver, measure, and improve

Distribute your communication via email, CRM, or other channels. Track engagement, viewing behavior, and interaction - and continuously improve your content.

Tailored to each recipient

Communication adapts based on context, customer data, and viewer-specific logic - so each person sees what is relevant to them.

Recipient-specific fields
Viewer name
Customer-specific information
Situation details
Language
Personalized offers
Name: Maria
Language: Dutch
Reward: 1,250 points
Offer: redeem now

Scale without duplication

One modular source can generate many relevant outputs, without creating every version manually.

One modular source
Update the source once and every relevant output reflects the change.
Output
Audience A
Output
Audience B
Output
Market C
Output
Language D
Output
Journey E
Output
Scenario F

Update once, apply everywhere

Replace one element and every relevant communication variant updates automatically - without rebuilding the whole system.

Before

Manual version updates

Market file
Email variant
Language file
PDF copy
Video variant
After

One update across the system

-> Module replaced
Rules preserved
Variants refreshed
Governance improved

Instantly available across languages

The same communication can be translated and rolled out across markets without creating separate production flows.

Global rollout
EN
NL
DE
FR
ES
IT
Nordics
Benelux
Localized narration
Translated text layers
Market-specific details

See what works. Improve what doesn't.

With the Skip Player and engagement data, you can see where viewers stay engaged, where they drop off, and how communication can improve over time.

Skip Player
View path
Introskip
Explainerselected
Detailskip
CTAskip
Intro90%
Explainer70%
Detail40%
CTA20%

Not just video. A new way to communicate.

Traditional communication forces you to choose between scalable but generic text, or engaging but hard-to-scale video. Lont combines both - so you create once and deliver communication that is clear, relevant, and personalized for every recipient.

Old trade-off

Traditional communication

Scalable but generic
Engaging but hard to scale
New model

Lont

Scalable
Engaging
Relevant
Measurable

Works with your existing setup

Lont connects with your existing tools, workflows, and data sources - making your communication more effective without replacing your current systems.

CRM
CRM platforms
Connect customer journeys and audience fields from tools like HubSpot, Salesforce, or your own CRM.
Email
Email and campaign tools
Use Lont with existing campaign workflows, including platforms such as Adobe Campaign or marketing automation tools.
Data
Customer data
Bring in fields like language, reward balance, renewal date, market, product usage, or next best action.
Content
Existing content
Reuse current scripts, videos, explanations, offers, and brand assets as part of a modular communication flow.

What this makes possible

+
Personalized communication for every individual
Built from one modular system instead of many disconnected versions.
+
Scalable communication without complexity
Built from one modular system instead of many disconnected versions.
+
Consistency across all variants
Built from one modular system instead of many disconnected versions.
+
Better comprehension and engagement
Built from one modular system instead of many disconnected versions.
+
Faster iteration and optimization
Built from one modular system instead of many disconnected versions.
+
Global rollout from one source
Built from one modular system instead of many disconnected versions.

contact us

See how this works in your context.

Get in touch

Every organization communicates differently.


We'll show you how LONT fits into your setup, and how your communication can be transformed into clear, personalized experiences at scale.